Caloroso
Client
Caloroso
Scope
Branding, Generative Ai
Industry
Forniture
Year
2023
The Project
Full branding and website project developed at Somos, led by me as art director and active graphic designer, in collaboration with a UX/UI designer. Caloroso is a luxury furniture brand designed in Italy and produced in China with high-quality craftsmanship. The full branding project was developed to successfully introduce the brand to the market. While many premium furniture brands lean toward extremely simple and minimalist aesthetics, our direction aimed to remain premium without becoming overly simplified. The final result is an elegant and sophisticated identity that blends nostalgic 1950s Italian imagery with a distinctive photographic approach, refined typography, and a simple yet luxurious color palette.
The Details
The full scope of work included the design of their website and a complete branding project, covering the logo, color palette, typography, imagery guidelines, and a detailed, comprehensive brand book. Special attention was also given to applications such as the Amazon A+ page, homepage, and category banners, as these were fundamental requirements for the client. We designed the entire wireframe and website for the client on Figma, while the development was handled by our in-house team. We also used AI tools like MidJourney to explore and bring to life the unique imagery we chose for the brand. These images served as examples of the desired aesthetic, and the client could follow them as a reference for a potential professional photoshoot.
