Masstac
Client
Masstac
Scope
Branding
Industry
Accessories
Year
2023
The Project
Full solo branding project developed at Somos for Masstac. The client came to us with no existing branding, but with a clear ambition: to create a striking and unique aesthetic capable of standing out in an already saturated market. After extensive research into the target audience and a deep understanding of customer needs, we developed a new visual identity centered on metallic finishes and bold, unconventional typography. This approach reflected market demand for a brand that feels strong and powerful, aligning with the expectations of holster customers, while remaining distinctive and unconventional as requested by the client.
The Details
The Masstac team wanted a mascot or a recognizable visual element that could be strongly tied to the brand. The final decision centered on the Doberman, a symbol of trust and power. This concept was also integrated into the logo, which was designed in a dynamic system with multiple variations. A complete brand identity was developed, including typography, imagery, patterns, a custom metallic PSD template and a detailed brand book.
