Batu
Client
Batu
Scope
Branding
Industry
Gastronomy
Year
2025
The Project
Full branding project for some of my dearest friends and their bar-restaurant in Rome. The entire project was developed independently by me as a freelancer. The project began with a deep understanding of the neighborhood where the bar is located, Tufello, a well-known area of Rome with a predominantly left-leaning, politically and socially active community. The district is filled with graffiti, it’s lively, working-class focused, and rebellious. The challenge was to create a brand that captured that raw, local character while reflecting the progressive, sophisticated vision of the two founders.
The Details
Since I wanted to avoid the cliché of a pure graffiti aesthetic, I created a visual identity with two contrasting sides, combining a more sophisticated typographic style that reflects the refined taste and vision of the owners with a rougher, rawer graphic language inspired by street culture. Elegant, well-crafted fonts merge with bolder, graffiti-inspired type and elements, striking the perfect balance between the two souls of the neighborhood and the owners themselves. An important aspect for the owners was to include their dog in the logo, he’s always at the bar, interacting with everyone and embodying its easygoing, familiar atmosphere.
