Jesond A
Client
Jesond
Scope
Branding
Industry
Supplement
Year
2022
The Project
Josend is an online supplement brand. This project showcases the visual concept development for one of two proposals I designed during my time as a Graphic Designer at Somos. The project was submitted as an early visual concept and was not fully realized. Our concept was rooted in a solid strategy encompassing brand positioning, target audience, and identity. The objective was to create a modern, fresh brand that speaks to a wide, diverse audience.
The Details
The outcome of this first concept is an elegant, premium aesthetic that reflects the high quality of the products without catering to just one specific demographic. We took an approach similar to Solar but elevated it with a more premium feel and a modern twist. Simple visuals, rich typography, and a calming color palette were the perfect fit for the strategy we envisioned.
