Jesond B
Client
Jesond
Scope
Branding
Industry
Supplement
Year
2022
The Project
Josend is an online supplement brand. This project showcases the visual concept development for one of two proposals I designed during my time as a Graphic Designer at Somos. The project was submitted as an early visual concept and was not fully realized. Our concept was rooted in a solid strategy encompassing brand positioning, target audience, and identity. The objective was to create a modern, fresh brand that speaks to a wide, diverse audience.
The Details
The outcome of the second concept is a playful yet premium aesthetic that reflects the high quality of the products. Compared to the first version, this approach was slightly more vibrant, adding an interesting twist to the brand identity. Most importantly, it was designed to break the mold of standard Amazon brands and competitors in their space. The bold color palette, typography, and packaging all shared one specific goal: standing out in an extremely competitive industry.
