Noric
Client
Noric
Scope
Branding - Generative Ai
Industry
Tech
Year
2024
The Project
Noric is an emerging tech brand focused on energy storage devices, in particular jump starters for cars. During my time at Somos, I worked as Art Director and Graphic Designer on a rebrand proposal for the brand. The project was submitted as a visual concept but was never fully realized. Since this was an early concept, we took the opportunity to really push the aesthetics and experiment with different tools.
The Details
The concept aimed for a tech-inspired aesthetic with influences from Swiss design. The outcome is a full-black, type-focused, and edgy visual identity that sets the brand apart in an industry saturated with inexpensive alternatives. Beyond managing the project from start to finish, I also had the opportunity to experiment with AI tools and 3D rendering software, which helped make our proposal really stand out.
